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Simple Promotional Tools For Every Author
Foreword
In today’s economy, with over 700,000 books in print, an author faces even more challenges in getting their books before the public eye, whether they are self-published or with a small or large press. Publicity is, quite possibly, the most important factor contributing to a book’s success. A well written book is important, but if no one knows about it, who will buy it?
As a producer in Nashville, I watched the music industry evolve as Indy labels and Independent artists embraced the internet and creative unique marketing strategies and used them as tools to sing their song, their way and build astonishing fan bases. The impact of these pioneers have completely changed the way the music industry does business and they have garnered the respect of the Major Labels and industry insiders. I believe authors and small independent presses can do the same within the publishing industry.
When talking to Indy Labels and Indy Artists, I asked what the key was to their ultimate success and the response was resounding – persistence and investing into the marketing of their songs. There were no overnight successes, but they found that persistence and having a marketing budget paid off over time.
Americans are besieged with 2,700 marketing messages every day. To penetrate a potential reader’s information-boggled mind, you must get a message in front of them at least 9 times. An author may find it an even more daunting task considering it is estimated that only half of the American adult population are considered readers.
Consider this: You writing is a business, whether you write full-time or write while maintaining another job. Many authors mistakenly assume the hard part was writing the book and getting it published and often don’t grasp the importance of marketing and publicity for their works. But the reality is that nothing is more vital to your writing success than your Marketing Plan!
